Pioneering Wire Reel Excellence Since 1999

Delivering unparalleled reconditioning, repair, and manufacturing solutions for wire reels across diverse industries worldwide.
Industrial wire reel manufacturing facility with large steel reels and reconditioning equipment#1.5
A Legacy of Precision
Founded in 1999, New American Reel Co LLC emerged to provide specialized wire reel repair services for reels, bobbins and spools used in manufacturing and shipping wire products. Mark established the company with a vision to deliver outstanding service and unparalleled quality to the wire manufacturing industry.

Over the years, our capabilities have expanded dramatically from basic repair services to include welding, machining, and the design and fabrication of new wire reels or drums. Today, we serve as the Midwest sales agent for Reels and handle wire reel sizes ranging from 3" to 96" (75mm to 2400mm).
25+ Years
Industry Experience
3" to 96"
Reel Size Range
1999
Founded
Midwest
Reels Sales Agent
Our Core Principles
Working to provide outstanding service, unparalleled quality and remain competitive in the marketplace while building prosperous relationships.
Mission Statement
Working to provide outstanding service, unparalleled quality and remain competitive in the marketplace. We strive to create prosperous relations both internal and external to the organization and community.
Vision Statement
To be the premier provider of wire reel reconditioning and manufacturing services, expanding our capabilities while maintaining the highest standards of quality and service excellence that our customers have trusted since 1999.
Outstanding Service
Delivering exceptional customer support and technical expertise in every project.
Unparalleled Quality
Maintaining the highest standards in reconditioning, repair, and manufacturing processes.
Competitive Pricing
Offering cost-effective solutions without compromising on quality or service delivery.
Prosperous Relationships
Building lasting partnerships with customers, suppliers, and our local community.
Engineered for Excellence
Advanced capabilities in reconditioning, manufacturing, and custom fabrication backed by decades of specialized expertise.
Advanced Manufacturing
Our Antwerp, Ohio facility provides comprehensive reel reconditioning, straightening and press work for flanges, repairs for damaged rims, blasting and painting, stenciling, and complete wooden reel manufacturing using heat-treated softwoods. We manufacture reels in accordance to NEMA WC26, DIN 46395, and DIN 46397 standards.
Wire reel reconditioning facility with industrial equipment and steel reels being processed#1.3
Rigorous Quality Assurance
Our specialized capabilities include dynamic balancing services, precision welding, machining, and custom fabrication. We provide repairs for drive pin holes, arbor tube replacements, and arbor hole size modifications. Every reel undergoes thorough inspection and testing to ensure compliance with industry standards and optimal performance.
Quality control testing of wire reels with precision measurement equipment and inspection processes#1.3
Our Journey of Growth
Marking Our Progress
Tracing our evolution from a specialized repair service to a comprehensive wire reel solutions provider.
1999
New American Reel Co LLC founded to provide specialized wire reel repair services for manufacturing and shipping applications.
2005
Expanded capabilities to include comprehensive welding services and precision machining for enhanced reel repair solutions.
2010
Became authorized Midwest sales agent for Reels, expanding our product portfolio and market reach.
Present
Full-service provider offering reconditioning, manufacturing, dynamic balancing, and custom fabrication for reels 3" to 96" in diameter.
The New American Reel Advantage
Comprehensive wire reel solutions backed by 25+ years of specialized expertise and commitment to excellence.
Complete Reel Solutions
From reconditioning to manufacturing, we provide comprehensive services that extend reel life and optimize performance.
Comprehensive wire reel solutions showing various sized reels and repair equipment#1.2
Dynamic Balancing
Advanced balancing services ensure optimal reel performance and reduced vibration.
Custom Fabrication
Specialized design and fabrication capabilities for unique reel requirements.
Wide Size Range
Handle reels from 3" to 96" diameter with precision and expertise.
Industry Standards
Manufacturing compliance with NEMA WC26, DIN 46395, and DIN 46397 standards.
Industry Standards
Quality Certifications
NEMA WC26 Compliance
Manufacturing reels in accordance with National Electrical Manufacturers Association standards.
DIN Standards Certified
Compliance with DIN 46395 and DIN 46397 German industrial standards.
WAI Membership
Active member of Wire Association International supporting industry advancement.
Partner with Industry Leaders
Quality Solutions Delivered

For immediate technical support, call 419-258-2900 or email us at [email protected]

Contact Us Today